The institution trained us to have no boundaries, but the practical work showed us the limits. Unconventionally educated by the institute, we learned from the industry and embodied their rules.

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Our challenge was to scrutinize the limits and search for solutions to develop our own ideas. We developed and designed, then produced our own inventions by collaborating with local industrial partners. Because of this, I learned more than just ideating. I learned to assert myself and my visions with the local craftsmen in central and south Italy.

The strong economic crisis in Italy was a favorable starting position to build business relationships. At common meetups in workshops, good interpersonal relationships were created over time and collaborations were established. With this way, more complex problems were recognized and solved early in the process of invention.

At the beginning of my studies, I already went outside the box by appearing and establish relationships on these circles as a self-employed product designer and entrepreneur. From the very beginning, I knew my future will be about designing and developing new ideas that will solve technological and industrial problems. And because of “Arte di arrangiarsi” (the art to help oneself), from merely school projects, my inventions became ready products for the market.

Part of creating these projects is believing to them as solutions to someone’s problems, hence I invest my resources to make this a reality. For several years, I’ve been doing it. And, I will continue to do so—to be of service to create an advanced world.

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Leonardo Novella, Owner of POVLAMPS